More traffic. Better backlinks.
Straight-talking guides on getting found online — how traffic really works, how to earn backlinks without buying them, and how to do it without tripping a Google penalty. Written by the team behind Backlinkster.
Do I Need to Keep Building Links Once I Rank?
Rankings rarely collapse the day you stop link building, but link rot and rivals erode them. When to keep pushing, when to coast, and the signals to watch.
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What Happens to Backlinks When You Migrate a Site?
Backlinks survive a redesign or migration if every old URL 301s to its real equivalent. The mapping rules, the mistakes that lose equity, and how to recover.
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How to Recover Lost Backlinks (Link Reclamation)
Links disappear for four different reasons and only three are worth chasing. How to find lost backlinks, triage them fast, and win the recoverable ones back.
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Do UGC-Tagged Links Pass Any SEO Value?
rel=ugc links pass little or no ranking value, but Google calls the tag a hint, not a rule. What they are really worth and when to chase them.
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Do Subdomain Links Count as Backlinks?
Links from subdomains do count as backlinks, but rarely as much as you think. How Google and backlink tools treat them, and why free-subdomain links fail.
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Do Popup and Banner Links Pass SEO Value?
Popup and sticky banner links are usually crawlable but count for little. Why Google discounts them, when they pass nothing at all, and how to check yours.
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Do Links Behind a Login or Paywall Count?
Googlebot never logs in, so most gated links pass no SEO value. The paywall exception that does count, and how to test any link before you pay or trade for it.
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Do Product Hunt and Startup Directory Links Help SEO?
Product Hunt nofollows outbound links, so a launch passes no ranking value directly. Where the real links come from, and which startup directories still pass.
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Do JavaScript Links Pass SEO Value?
Google renders JavaScript but only follows links that exist as a real href in the rendered HTML. The patterns that quietly pass nothing, and how to check yours.
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Are Testimonial and Review Links a Legitimate Tactic?
Real testimonials earn real links. Where the line sits between an honest customer quote and a link scheme, and what those homepage links are actually worth.
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Do Newsletter and Substack Links Count as Backlinks?
A link inside an email is invisible to Google. The web archive is a different story: where newsletter and Substack links really count, and what to check.
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Are GitHub and Open-Source Links Good for SEO?
GitHub nofollows almost everything, yet open source builds links better than most tactics. Where the value hides, and the github.io mistake that gives it away.
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