Strategy guides.

How to Set a Link Building Budget

Set a link building budget from the gap between you and the sites already ranking — with a worked example, cost-per-domain math, and where money gets wasted.

August 20269 min read

Do Backlinks Help You Get Cited by ChatGPT?

Backlinks influence AI citations indirectly, through retrieval. Here's the actual causal chain, and what matters more than links when an AI picks its sources.

August 20267 min read

How Often Should I Publish Blog Posts?

Publishing frequency explained: why cadence beats volume, how to pick a rate you can sustain, and the point where writing less and updating more wins.

August 20267 min read

What Is Topical Authority? (And How to Build It)

Topical authority explained: what it means to own a subject in Google's eyes, how to measure your share of a topic, and the build order that gets there fastest.

August 20269 min read

What Is a Topic Cluster in SEO? (With a Real Example)

Topic clusters explained: the pillar-and-spoke structure, how to map one from real questions, the internal linking rules, and the mistakes that flatten one.

August 20268 min read

What Is the Skyscraper Technique? (Does It Still Work?)

The Skyscraper Technique explained: the three steps, why its reply rate collapsed after 2015, and the two situations where it still earns links today.

July 20267 min read

Which Country Pays Marketers the Most? (Nominal vs. What You Keep)

The US and Switzerland top marketing pay in raw numbers — but cost of living, tax, and remote work change the answer. Here's the honest global picture.

What Are the 7 C's in Marketing? (The Customer-Side Marketing Mix)

The 7 C's of marketing are customer, cost, convenience, communication, content, community, and conversion — the marketing mix rewritten from the buyer's side.

July 20267 min read

What Are the 6 A's of Marketing? (All Three Versions, Explained)

There isn't one 6 A's of marketing — there are three real frameworks using the name. Here's each version, which one you probably mean, and how to actually use it.

Is Google Search Traffic Declining? (The Honest Answer for Site Owners)

Google's search volume isn't shrinking — but clicks to websites are. Here's what's actually falling, why, and how to build a site that survives the shift.

Is Google 100% Truthful? (What to Trust, and What to Verify)

Google isn't 100% truthful — not because it lies, but because search results reflect the web's accuracy and its SEO guidance is deliberately incomplete.